Your Privacy Matters

Privacy Policy

How we collect, use, and protect your information.

Introduction

Between Generations Care ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit betweengencare.org (the "Site"), purchase our digital products, attend Heart to Heart Sessions, or subscribe to our newsletter.

By using our Site or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Site.

Information We Collect

We may collect the following types of information:

Personal Information You Provide:

  • Name and email address (when you subscribe to our newsletter or download our free Resource Guide)
  • Name, email address, and message content (when you contact us through our contact form)
  • Name, email address, phone number, and session details (when you book a Heart to Heart Session)
  • Name, email address, and payment information (when you purchase a digital product from our Stan Store)
  • Information you voluntarily share during Heart to Heart Sessions or intake forms

Information Collected Automatically:

  • IP address, browser type, device type, and operating system
  • Pages visited, time spent on pages, referring website
  • Cookies and similar tracking technologies

Sensitive Information and Health-Related Topics

Because our content and services focus on caregiving for loved ones with conditions such as Parkinson's disease, dementia, and Alzheimer's, you may voluntarily share health-related information about yourself or your loved ones during intake forms, Heart to Heart Sessions, or email correspondence. We treat all such information as confidential and do not sell, rent, or share it with third parties except as described in this policy.

Please note: Between Generations Care is not a HIPAA-covered entity. We are a caregiver advocacy and peer support service, not a medical provider. If you have concerns about sharing sensitive health information, please consider what you choose to disclose.

How We Use Your Information

We use the information we collect to:

  • Provide and improve our services, including newsletters, Heart to Heart Sessions, and digital products
  • Send you transactional emails (welcome emails, purchase confirmations, session reminders, feedback requests)
  • Send marketing communications, including our monthly newsletter, if you have opted in
  • Respond to your inquiries and provide customer support
  • Process purchases through our third-party payment processor (Stan Store)
  • Analyze Site usage to improve user experience
  • Comply with legal obligations

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

Service Providers: We use trusted third-party service providers to operate our business. These include:

  • GoHighLevel (CRM, website hosting, email delivery, booking calendar)
  • Stan Store (digital product sales and payment processing)
  • Namecheap Private Email (business email hosting)
  • Mailgun (email authentication and delivery)

These providers have access to your information only to perform services on our behalf and are obligated to protect your information.

Legal Requirements: We may disclose your information if required by law, court order, or to protect our rights, property, or safety, or that of others.

Business Transfers: If Between Generations Care is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified if this occurs.

Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance user experience and analyze Site traffic. You can control cookies through your browser settings. Disabling cookies may affect certain functionality of the Site.

Email Marketing and Your Choices

If you subscribe to our newsletter, you may opt out at any time by clicking the unsubscribe link at the bottom of any email we send. You can also contact us directly at [email protected] to request removal from our mailing list.

Data Retention

We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your information at any time by contacting us.

Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Opt out of marketing communications
  • Object to certain uses of your information

To exercise these rights, contact us at [email protected].

California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell your personal information.

Children's Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

Third-Party Links

Our Site may contain links to third-party websites (such as resource directories, support organizations, and Stan Store). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our Site after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Between Generations Care
Email: [email protected]
Website: betweengencare.org

Last updated: March 2026

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